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Traditional Relais & Châteaux Hotel – All around the world, unique in the world

Hotel story spanning some 85 years

"Since 1928 the Singer family has imbued this cosy hotel with its family spirit and ever evolving services' – Citation Relais & Châteaux

Property stepped in tradition

The story of Singer Sporthotel & SPA began in one of the most beautiful settings in the Alps. In the idyll of the picturesque mountain village Berwang, the newly married couple Hans and Irma Singer fulfilled their dream. In 1928, they built "The modern Singer Alpine Hotel". With the slogan: "Light – Air – Comfort" they attracted summer holidaymakers and winter sports enthusiasts to the sun-drenched high plateau. Very soon they turned into regular guests attracted by the warm hospitality. The feeling for what is special and the ability to keep ahead of their times already turned the Singer Hotel in the 1920s into one of the leading hotels in Tyrol.

Reconstruction of the hotel

Just four years after building their hotel they extended it and added on the so-called "Little House" which was connected in 1950 by a spacious hall with reception and lobby to the main building. 1957 was a special year for the Singer Hotel. With the opening of the "Singer Stubn", the hotel acquired a culinary highlight which was and still is equally popular with guests and locals. Three years later the wish to add on one storey to the hotel was fulfilled and at the same time the Singer Hotel was given a facelift. The new façade and the elegant comfort rooms under the roof were followed by the complete revamping of the restaurant, the construction of the "Zirbenstube", the new bar, then the fitness centre and in 1984 a spacious, modern kitchen. With the opening of the wine cellar, a further jewel was added to the hotel crown offering select delights for epicureans.

Stroke of fate

1985 was marked by the death of the hotel co-founder Irma Singer. However that same year a major tribute was paid to her life work. The Singer Sporthotel became a member of Relais & Châteaux, the most exclusive hotel association in the world.

As a surprise for discerning guests, the hotel was extended to include spacious luxury apartments with open fires and comfort rooms in Swiss stone pine. Unfortunately, during this successful period the family suffered the painful demise of the hotel founder and tourism pioneer, Kommerzialrat Hans Singer. For Günter Singer it was very important to continue the hotel in his spirit and to carry forward his heritage into the future.

Chalet Singer

In order to strengthen the team, a comfortable staff house was built in 1988. Since 1990 staff welcome the guests of the Relais & Châteaux hotel in an impressive entrance hallway with a staircase which leads to the inviting and elegantly decorated gallery and hall with its open fire.

Thanks to the acquisition of the adjacent house, the "Chalet Singer" could now open with the sports shop Hofherr. Right next to the hotel, the Singer family together with the municipality of Berwang, implemented a project for a modern four-seat chairlift "Sonnalmbahn" with a snow machine and the Schirmbar beside the Singer's Stuben in the valley station. During the winter months Johannes makes sure there is a wonderful atmosphere for great après ski parties.

Singer's SPA

Numerous renovations and conversions have ensured right up to the present day that the quality and comfort are more than able to satisfy the wishes of guests. Shortly after the return of Florian Singer to the family business, the construction in 2005 of the "Singer's SPA" marked another milestone in the hotel's history. The 3-storey SPA has become a central feature of the hotel and thanks to its focus on treatments with local herbs, aromas and minerals and Vinotherapy by Caudalie® it has become one of the most exclusive Spas in Austria.

Résumé

When we think back over the hotel’s 85-year history, we are particularly pleased about the excellent development of our Singer Sporthotel & SPA. We would like to extend our sincere thanks to everyone who helped shape this history and look forward to further successful and eventful years in Berwang.

TARIFFS & ARRANGEMENTS - Summer 2014

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